Operator · Builder · Problem Fixer
I fix the expensive problems people learn to live with.
When the website is broken, the leads are disappearing, the infrastructure is a maze, or a good business is trapped behind bad systems, I get inside the machine and make it work.
What I actually do
I connect the parts everyone else treats as separate.
Operations, websites, advertising, analytics, automation, email, infrastructure and customer follow-through are one machine. A weak handoff anywhere makes the whole thing expensive.
Untangle the mess
I map what exists, find the real bottleneck and separate expensive symptoms from the failure underneath them.
- Operational triage
- Legacy-system cleanup
- Conversion and attribution repair
Build the missing system
I do not stop at recommendations. I design the route, assemble the tools and push the working version into production.
- Infrastructure and hosting
- Lead and customer systems
- Automation with guardrails
Make growth measurable
I connect spend to behavior and behavior to revenue, then remove the soft numbers people use to avoid hard decisions.
- Paid-search operations
- SEO and publishing systems
- Analytics that answer questions
Use AI like leverage
I use AI as an operating multiplier, not a novelty. The point is not to generate more noise. The point is to compress years of execution into weeks.
- Agentic workflows
- Autonomous monitoring
- Human-controlled production
Selected casework
Built in the real world, while the business kept moving.
No clean-room exercises. No imaginary transformation decks. These are operating systems assembled around live customers, live spend and consequences.
Business operating system
Turned scattered calls, forms, customers and campaign data into one lead machine.
Connected website intake, voicemail transcription, customer matching, Shopmonkey, Telegram, Matomo and paid advertising into a controlled flow with deduplication, urgency ranking and accountable handoffs.
Infrastructure
Migrated and rebuilt a multi-site production estate without turning the businesses off.
Moved a broad WordPress portfolio into a faster Virtualmin environment, rebuilt themes, normalized security and analytics, repaired DNS and SSL, and kept the public sites answering throughout the transition.
Independent platforms
Built the tools the business needed when the market only offered the wrong ones.
From ad operations and lead management to automated local publishing and business email infrastructure, I build the connective tissue that off-the-shelf software leaves behind.
The method
See the whole board. Move the smallest piece that changes it.
- Find reality.Read the logs, follow the customer, inspect the numbers and ignore the story everyone has been repeating.
- Choose leverage.Fix the point that unlocks three downstream problems instead of polishing one visible symptom.
- Ship the working version.Production teaches faster than speculation, provided the rollback path and guardrails are real.
- Leave a better machine.The answer should keep working after the dramatic part is over.
A useful warning
I am not cheap. Cheap is how these problems became interesting.
I am a strong fit when the issue crosses departments, vendors keep handing it back and forth, the business cannot afford another false start, or the opportunity is large enough that speed matters.
Bring me:
- A valuable business with broken connective tissue
- A system nobody fully understands anymore
- A growth problem hiding inside an operations problem
- An ambitious build that needs an owner, not a spectator
Do not bring me a cosmetic tweak disguised as a strategy engagement.
Tucson, Arizona · Available selectively